Dr. Anja Lambrecht’s research focuses on digital marketing, with a particular emphasis on online targeting and advertising as well as promotion and pricing. Professor Lambrecht’s work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science, and Management Science. In 2014 Professor Lambrecht received the Paul E. Green Award, and in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award. She is an Associate Editor at Marketing Science and a member of the editorial board of the Journal of Marketing Research.
Dr. Lambrecht teaches the Marketing core course and the elective “Channel and Sales Force Management” at the London Business School. Before joining LBS, she was a Visiting Assistant Professor at the UCLA Anderson School of Management and a Visiting Scholar at Stanford Graduate School of Business. Prior to her academic life, Professor Lambrecht worked as a consultant at McKinsey & Company in Frankfurt, Germany. She has a PhD from Goethe University, Frankfurt. She also holds a Diplom-Kauffrau from Goethe University, Frankfurt and a Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris.